Inside of my health coaching business, I was too busy doing #allthethings and most of them weren’t income-producing activities.
Email marketing and list building were ALL the rage.
At the time, I had an email list of nearly 500 people at that point that I had met from lots of hustle, traveling across the country, and speaking at events.
But at the time the celebrated statistic was “earning $1/month for each person on your list.” For me living in NYC, $500/month was NOT going to get me very far, and I wasn’t even making anywhere near that with my numbers anyways.
It was time for a change, and the answer seemed simple. If I could earn $1 per person on my email list, then all I needed to do was find more people to join my list!
10,000 subscribers would mean $10,000/ month right? I became focused on QUANTITY of subscribers and not QUALITY.
The fastest way to grow your email list at the time was Facebook Ads (mostly still true today).
I paid a designer to create Facebook ad graphics that looked pretty, and a copywriter to write the ad copy, then bought a subscription to a course platform for the challenge to live.
Facebook was a different arena back then. It was common to pay around $1 per lead or a penny or two for a page like. Do I wish I could go back and tell myself to throw any penny I had into FB Ads for list building?! Heck yes!
My results? I added 367 new people to my list in less than a few days. Maybe that number seems tiny to you, but for me at the time it almost doubled my list!
The problem was I had NO follow-up system in place to nurture or sell my new subscribers.
The subscribers received access to the materials, and a daily email during the challenge, but when the challenge was over I GHOSTED THEM.
There was no offer they received after the challenge, there was no welcome series they received to tell them more about my vision for a healthier life, and there definitely wasn’t a CONSISTENT email newsletter they received to keep the relationship flourishing.